Spring Marketing Capital invests in Niyo to strengthen travel banking in India
Summary
Their business model is designed with the aim for them to be an intrinsic part of a brands journey and collaborate on a deeper level by looking at problems as an outsider as well as an insider.As part of this partnership, Spring Marketing Capital will contribute to Niyos efforts in growing the travel banking sector by aiding the overall brand strategy, partnerships and campaigns. This partnerships strength was witnessed by the success of the Go Global with Niyo Global campaign.The campaign witnessed significant traction across key properties like IPL, Wimbledon, French Open, US Open among others. Over the past few years, Niyo has made a significant difference in the lives of Indias urban millennials and outbound travellers, through its compelling product offerings. Weve been able to create an impactful brand and with Spring joining forces with us, were excited to create a formidable brand with their strategic marketing innovations.Raja Ganapathy, Founder and Partner, Spring Marketing Capital, said, Vinay and Viren have complete clarity on their core target market and are building products that make the travel experience smooth, pleasurable and enjoyable the way it was meant to be. I am not a betting man but I will wager that if you have a passport, you will very soon need and acquire a Niyo Global product.