New AI-Driven Standards Pioneer the Future of Immersive Entertainment
Summary
Geneva, Switzerland, October 20, 2023 --( PR.com )-- The founder of MPEG, Leonardo Chiariglione, inspired by the prospects of AI, is leading an initiative to drive AI standards that will supercharge next-generation immersive entertainment venues. The organisation leading the charge is MPAI (Moving Picture, Audio and Data Coding by Artificial Intelligence). They have already developed a range of AI standards for audio enhancement and more natural forms of human-machine conversation and others which have subsequently been adopted by the IEEE.The MPAI community is now focused on developing standards for XR Venues - particularly venues supporting live theatrical performances where the user experience spans both real and virtual environments.The purpose of the planned MPAI-XRV – Live Theatrical Stage Performance standard is to address AI functions that facilitate live multisensory immersive performances. Broadway theatres, musicals, dramas, operas, and other performing arts are increasingly using video scrims, backdrops, as well as projection mapping to create digital sets. Emerging immersive venues such as MSG Sphere and COSM and various immersive art galleries are already well suited to such an approach.MPAI recently issued a Call for Technologies, inviting industry participation in the MPAI-XRV Live Theatrical Stage Performance standards effort.