Montréal-based Location Intelligence startup Urbanoid kicks off its first round of financing with a contribution from Investissement Québec
Summary
MONTREAL, Oct. 18, 2023 /CNW/ - Montreal-based Location Intelligence startup Urbanoid kicks-off its first round of financing with a contribution from Investissement Qu\xe9bec. Urbanoid CEO Pascal Maeder expressed his gratitude over this subsidy earmarked for the pre-commercialisation phase of its Ad Tech solution, codenamed CTX. "Urbanoids Location Intelligence solution was born out of research and innovation that will allow Qu\xe9becs advertising industry to stand out in the market. The innovative technology will enable advertisers to bid intelligently for ad spaces without relying on users browsing history.Urbanoid has collaborated with Concordia Universitys Applied AI Institute to develop and patent the CTX technology and after three years of R&D, the company is now ready to bring its flagship product to market. Urbanoid plans to start commercializing CTX in 2024, first in Canada, then across the United States, Europe and around the world.CTXs AI-trained model analyses dozens of contextual variables surrounding users in real-time, such as weather, transit schedules, public events, offers and points-of-sale, providing advertisers with a real-life contextual Adscore.