PremiumMedia360 and the TIP Initiative Make Automated Advertising Transactions a Reality
Summary
The AI-powered SaaS solution uses the TIP framework and acts as a universal translator that cost effectively integrates with 100 percent of existing media software platforms.GIA Cloud reformats, automates and synchronizes the data flow between TV stations and ad agency partners, while also ensuring it’s free of errors, with no missing elements and in the exact format that each media software platform requires.If permissioned by stations, networks or agencies, these data partners can then access the media transaction information to create new services for buyer or seller and support further industry innovation.“The TV industry and their agency counterparts will all benefit from achieving seamless, real-time, 2-way and error-free data connectivity,” said John Bowser, CEO, PremiumMedia360 “We believe this is just the first step towards realizing the still untapped potential in broadcast television, a critical ad channel, and we’re hearing from players across the TIP Initiative, that this is exactly the kind of momentum they wanted to see.”Acting as a universal translator, GIA Cloud has reformatted, automated and synchronized the data flow of more than $1 billion dollars in TV media sales to-date.