Colorcast Raises $3.5M Seed Round; Inks Deals With Major Sportsbooks
Summary
Sports betting is the next frontier of fan engagement and there are some serious accessibility problems that we believe our team is uniquely positioned to solve. "Next Coast Ventures Managing Director, Mike Smerklo, stated that he believes that because of "their proprietary technology and ease of use, Colorcast is changing the way we interact with live TV, and, by extension, other sports fans. Were excited to partner with the Colorcast team given their track record of executional excellence and maniacal focus on fan engagement. "Tribeca ESPs Managing Partner, John McEvoy seconded Smerklos sentiments: "We are doubling down on our bet. I have every reason to believe they will be able to address problems in the sports betting industry like widespread confusion around betting terminology, uninformed decision making, and bettors inability to articulate or improve on their strategy, in the same way that the team solved for the lack of engagement resulting from genericized network broadcasting.
Funding
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