Bigtincan Acquires FatStax to Create New Platform to Tie Sales Enablement and Salesforce.com Data together
Summary
Through this acquisition, Bigtincan will be the first sales enablement platform that lets businesses map their entire buyer journey from CRM to field and inside sellers.FatStax technology has been used in key verticals including life sciences and manufacturing to drive increased revenue and productivity in distributed sales teams.“Bigtincan’s industry leading AI approach and global footprint gives us a significant opportunity to leverage each others strengths and move even faster towards our shared long term vision,” said co-founder Mark Walker.FatStax CEO Rusty Bishop added, “FatStax’s core mission has always been to transform sales people into trusted advisors with the ability to answer customers’ deep questions anywhere, anytime and help them operate faster than ever before.”The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption.
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