Actor Nayanthara, Director Vignesh Shivan Invest In D2C Superfoods Brand The Divine Foods
Summary
The Divine Foods plans to use the fresh funds to scale up its infrastructure and expand its product line Without disclosing the funding amount, the founder said the funds would help the startup create brand awareness among the masses Founded in 2019 by Kiru Maikkapillai and backed by TANSEED, The Divine Foods sells products made from traditional superfoods such as turmeric, moringa, millet, and othersChennai-based D2C foodtech startup The Divine Foods has raised an undisclosed amount of funding from actor Nayanthara and her husband and director Vignesh Shivan.Founded in 2019 by Kiru Maikkapillai, The Divine Foods specialises in making products from traditional superfoods such as turmeric, moringa, millet, and others. Happy to be a part of bringing the traditional foods of Tamil Nadu to your home. Me and Nayanthara are happy to join hands with divine foods in this pure journey, he said in a post on Instagram.The startup plans to use the fresh funds to scale up its infrastructure and expand its product line, Maikkapillai told Inc42.We are happy that Nayanthara and her husband Vignesh came forward and invested in our early-stage startup that creates rural impact, he said.Without disclosing the funding amount, the founder said the funds would help the startup create brand awareness among the masses and encourage other celebrities to support the growth of native businesses.Earlier, the D2C startup received a grant from the Tamil Nadu government under its flagship seed funding scheme TANSEED 4.0. The popularity of the celebs has helped early-stage startups reach a wider audience and grow their revenue.Earlier this year, actor Samantha Ruth Prabhu invested in the D2C superfoods brand Nourish You. Shilpa Shetty also invested an undisclosed amount in agritech startup KisanKonnect, in May 2023.