Klearly Announces $4M Raise to Empower Revenue Teams
Summary
The round is led by York IE and includes IDEA Fund Partners, Studio VC, Front Porch Ventures, and Triangle Tweener Fund.Klearlys latest raise will provide additional scale in product capabilities and go-to-market efforts. The future of B2B revenue is now; its about using data to look ahead with a guidance system that empowers teams to make evidence-based decisions. We see several trendsa shift in marketing, prioritizing efficient scaling and a B2B revenue talent shortagecolliding and driving more data driven go-to-market decisions, which is why we believe Klearly is the right company at the right moment, said Joe Raczka, Chief Investment Officer, York IE.Klearlys latest funding will also boost the launch of a self-service installation of the Klearly application into customer relationship management (CRM) and marketing automation platforms (MAPs). What we really need are actionable insights that give us confidence to grow the business, said Doug Sechrist, VP of Growth Marketing at Zenefits. Headquartered in Research Triangle Park, NC, Klearly uses data science and machine learning to help marketing, sales, and customer success teams collaboratively understand how theyre contributing to the business and prioritize their work to most effectively grow revenue.
Funding
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