Berlin-based play-for-purpose game Zeedz snaps €950k to raise awareness for climate change
Summary
The investment was led by the panelists of Germany’s Shark Tank, Die Hohle der Lowen, which includes notable entrepreneurs and investors such as Carsten Maschmeyer, Tillman Schulz, and Dagmar Wöhrl. The company’s first game, Zeedz, starts with players planting their Zeedle on a real-world map, connecting gameplay with current environmental factors. Different Zeedles require specific weather conditions, prompting players to use in-game educational resources to learn about climate zones and actionable tips for reducing emissions. In addition to the app launch, physical trading cards will be available for pre-order, and will open up the green magical world of Zeedz to analog, geared towards younger enthusiasts. Ten percent of the company’s earnings and 50% of all Marketplace profits fund green projects all around the globe in collaboration with Zeedz’ sustainability partner The Gold Standard.