Limelight Networks’ “State of Online Video” Shows Global Online Video Viewing Gaining Ground on Traditional Broadcast
Summary
TEMPE, Ariz.--( BUSINESS WIRE )--Consumers worldwide are watching more online video than ever, increasing 58 percent since 2016, to an average of six hours, 45 minutes each week.However, the study finds consumers still spend more time watching traditional broadcast, averaging eight hours, two minutes each week.In fact, 60 percent of global consumers note they would be more likely to watch live sports online if they were guaranteed not to experience viewing delays.“Missed moments spoil live online viewing experiences, which means that providers must ensure low latency to lure viewers away from traditional TV.The State of Online Video report is based on responses from 5,000 consumers in France, Germany, India, Italy, Japan, Philippines, Singapore, South Korea, the United Kingdom, and the United States age 18 and older who watch one hour or more of online video content each week.