Independent Research Firm Names TechTarget a Leader in B2B Marketing Data Providers Report
Summary
One customer interviewed for the report stated that they “evaluated multiple intent providers and rated TechTarget the highest.” A second current client added that TechTarget’s “opt-in model was critical because of its ‘conservative’ legal department’s interpretation of GDPR.”TechTarget has more than 1,300 B2B enterprise technology customers representing more than $100 million in annual revenue and achieved this recognition on the strength of its IT Deal Alert TM suite of data-driven solutions for B2B marketing and sales teams powered by Priority Engine TM — a SaaS-based purchase intent insight platform that provides direct, real-time access to ranked accounts and named prospects actively researching purchases in specific technology categories.Unlike broadly available material across the internet, TechTarget editorial is specifically designed to aid enterprise technology buyers in making real purchase decisions.TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies.By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.