Boch Center Selects Noble Digital Ordering Platform for On-Demand Food and Drink Service at Events
Summary
BOSTON--( BUSINESS WIRE )--Noble, the entertainment experience platform that streamlines concession operations for venues and enhances experiences for guests, today, announced that the Boch Center has chosen the Noble digital ordering solution to allow guests to order and pay for food and drinks with their smart phones.By using Noble, the Boch Center allows guests to manage their time and truly immerse themselves in the theatre experience, while increasing efficiency and proceeds for the venue because of the streamlined ordering process.“We are always looking for new ideas and technology to help grow our business and using Noble has modernized our in-venue experience,” said Josiah A. Spaulding, Jr., President & CEO, Boch Center.“A digitized process is what consumers expect today and the Noble platform is the easiest, most effective to use in the field and has not only made ordering simple for our guests allowing them to enjoy their time in the theatre but it has also driven revenue for us by increasing the volume of our concession business.”Whether it is American Girl Live, Joan Baez, Nine Inch Nails, Celtic Thunder, Rock of Ages, Carlos Vives or the Boston Comedy Blowout, the Wang and Shubert Theatres are serving all types of entertainment seekers and are seeing the benefits of digital ordering from venues within the Noble network.