Motion raises $6M to help creative teams quantify their impact
Summary
Im very excited to announce that Motion has raised $6M in seed funding led by Headline, with participation from Sugar Capital, Abstract Ventures, Habitat Partners (Red Antler), Long Ecommerce Ventures, SuperAngel.Fund (Ben Zises) and Mana Ventures.The bar for engaging creative (that converts) has never been higher. Ecommerce has matured, social feeds have become crowded and younger generations of consumers reject content that feels like an ad.Creative teams have a tricky job. They need to monitor performance metrics to build a feedback loop into the next round of iterations.Like other disciplines before it, creative is becoming a data-driven game that runs on sprint cycles (hypothesis > test > iterate). We understand the art and the science of the modern creative workflow and we baked that perspective into our product.Sifting through a spreadsheet full of ad references like Video_Ad_UGC_Black_Friday_V5 just doesnt cut it for visual assets. Cant wait to show you what were building!Super grateful to Taylor Brandt, Nikki Farb and the team at Headline for seeing the vision so quickly.