ARCAMs Brand Refresh Leads To New Product Design And Increased Customer Acquisition
Summary
Iconic British audio brand invites listeners to "Be The Centre Of The Music" with a new look and feel to lead its product development and industrial design into the future while advancing innovation and expanding to new customer opportunities WELLINGTON, New Zealand, Oct. 9, 2023 /PRNewswire/ -- HARMAN Luxury Audio Group introduces new branding for ARCAM that is created to lead its product development and industrial design into the future with three key tenets: amazing sound, British heritage, and luxury within reach. "In addition to a sleek new design that will define ARCAMs image for years to come, with the Radia family, weve renewed our focus on intimate performance and embraced the very latest audio technologies. "While we wanted to retain a familiarity with how the product looks from afar, the magic is in discovering design details as you get closer to it, especially elements that are a nod to the rich British heritage of ARCAM," said Gokavi. And, as audio moves to even higher definition formats, the maker is determined that its products continue to serve the music faithfully and deliver maximum enjoyment to the listener. From the finest stereo listening to state-of-the-art multichannel home theater systems, HARMAN Luxury Audio Group delivers pure, uncompromised sound.