Alexa is the future of Amazon's consumer business
Summary
The pace was dizzying: At an event at its Seattle headquarters, it announced a new product about every five minutes for an hour and a half.Here’s a quick rundown of the Alexa-enabled products Amazon announced: A wall clock, microwave, subwoofer, an Alexa for the car, a DVR for your TV antenna, a smart plug, and a microphone that turns your existing hi-fi setup into an Alexa-powered audio rig.But now, with Alexa-enabled AmazonBasics microwaves and smart plugs, everything electronic that Amazon sells is beginning to coalesce.Creating a platform for other developers to sell products without having to build the core technology is what gave Microsoft’s Windows 88% worldwide market share for desktop and laptop computers, and Google’s Android 70% worldwide market share .And if all the hardware and software Amazon announced this week wasn’t enough, there’s one more sign of the company’s impending domination of the smart home: There will be a new Alexa-enabled Big Mouth Billy Bass.