The Advertising Checking Bureau, Inc. (ACB) Names Mike Tumminello President
Summary
Prior to joining ACB, Mike was with Pinpoint Marketing/Trade One where he rose to the position of Vice President & General Manager. The Advertising Checking Bureau, Inc, (ACB) specializes in the development, management, and analysis of channel marketing programs within the consumer and B2B marketplaces. ACBs award-winning service team comes from our decades of experience handling sensitive data, processing large volumes of transactions, and providing a unique perspective on how to best maximize co-op advertising and MDF, rebate and channel spiff marketing investments. The high volume of claim and incentive transactions processed through its systems help keep ACB abreast of trends within the channel marketing industry. As one of the fastest growing rebate and spiff providers in the industry, ACB manages marketing programs for over 200 brands, with combined co-op and incentive reward issuance exceeding $6 billion annually.