Looper Insights Secures Series A Funding to Go to the Next Level
Summary
Cash Injection to Bolster Sales and Marketing Efforts to Reach Local Broadcasters Around the World.Looper Insights, the M&E industrys leading end-to-end SaaS solution for comprehensive title compliance and merchandising tracking across all connected TV devices, has completed its Series A funding round. Such players now have to compete in their home markets for the same connected TV UI real estate as the global Streamers like Netflix, Amazon Prime and Disney+, and Looper provides the data and insights that powers their merchandising decisions.Recent developments include the release of the Award Winning Looper Boost, a cutting-edge digital twin module that replicates every connected TV device UI with historical data going back over 4 years. It showcases past, present, and future merchandising efforts, giving marketers a comprehensive understanding of their content and App performance and impact. Looper Boost will enable clients to Boost the amount of Media Placement Value (MPV) theyre able to secure to drive customer acquisition, retention and engagement.Marketing Technology News: Cisco to Acquire Splunk, to Help Make Organizations More Secure and Resilient in an AI-Powered WorldOperating across 25 markets worldwide, Looper Insights has solidified its standing as the go-to choice for title compliance and merchandising tracking on connected TV devices. Our commitment to innovation remains unwavering, and we look forward to ushering in a new era of success for Looper Insights, enabling streamers, broadcasters, and studios to secure the best on-screen merchandising and promotion for their titles.Marketing Technology News: MarTech Interview with Gary Sabin, VP of Product Management at Impartner