Why Comcast Stock Could Rise If It Loses Sky Battle In Auction

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Will Comcast ( CMCSA ) stock rise if the cable TV company loses Saturdays showdown for control of British broadcaster Sky against Walt Disney ( DIS ) and 21st Century Fox Entertainment ( FOXA )?Doug Mitchelson, a Credit Suisse analyst, expects Comcast shares to rise if it loses the Sky battle."Investors definitely would prefer Comcast to lose out to Disney in the bidding, and the auction has modestly improved those odds," he said in a Sept. 20 report.Craig Moffett, analyst at MoffettNathanson, expects Comcast shares to rise on Monday if it loses Saturdays auction.Jeffrey Wlodarczak, analyst at Pivotal Research Group, says Comcast shareholders have warmed up to a Sky purchase.

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