Pocket Outdoor Media Acquires Three Divisions From Active Interest Media And Completes Its Series A Financing
Summary
The acquisition by POM coincides with the closing of their Series A investment from JAZZ Venture Partners, a global investment firm based in San Francisco, with participation from NEXT VENTRES, and Zone 5 Ventures.Included in the AIM acquisition are: Yoga Journal, SKI, Climbing, BACKPACKER, Warren Miller Entertainment, Oxygen, IDEA Health and Fitness Association, Clean Eating, Vegetarian Times, Better Nutrition, NatuRx, Muscle & Performance, Nastar, Fly Fishing Film Tour, National Park Trips, and SNEWS.The AIM brands will join POMs existing stable of endurance sports brands: VeloNews, Womens Running, Triathlete, PodiumRunner, Bicycle Retailer & Industry News, VeloPress, VeloSwap, and Roll Massif, a recently acquired event production company that produces a series of eight iconic Colorado cycling events.The acquisition brings together best-in-class brands, diversifying POMs media platform and allowing them to better serve active lifestyle enthusiasts and their media partners. The expanded business will continue to focus on putting the needs of its readers first, delivering content and experiences across the wide range of activities they are passionate about.The strength of these collective brands positions us to build the premier active lifestyle media destination to meet the needs and interest of our readers on a daily basis, whether theyre beginners or expertslooking for a training plan, healthy recipe, event coverage, nutrition advice, injury prevention and more, said Robin Thurston, CEO of Pocket Outdoor Media. The first phase of their Active Pass membership program was recently launched with perks that include a wide range of premium content, VeloPress books, magazine subscriptions, Roll Massif event access, and training plans through a strategic partnership with Todays Plan.The synergies of these iconic brands, some of which have been around for over 50 years, uniquely enables Pocket Outdoor Media to deliver an integrated experience never seen before, said John Spinale, managing partner at JAZZ Venture Partners. They have already developed a personalized newsfeed and membership experience that allows readers to access content across the POM brands, and it will only be bolstered as they add the AIM businesses to the experience.After getting to know Robin and the Pocket Outdoor Media team, it was clear that we share a great commitment to the communities we serve in Outdoor, Fitness, and Wellness. Our alignment around our shared values, strategy, and Boulder location made this a natural fit for our people and brands.