Alexa is getting into everything with new Amazon devices
Summary
The presentation was Limp’s second in this format in as many years , a sign of Amazon’s evolution from online retailer to technology giant going toe-to-toe with the likes of Apple, Google and Microsoft.New or updated tool kits were announced for makers of streaming services, smart televisions and home-security systems to link their products to Alexa.“They’re really building a platform,” said Matt McIlwain, a managing director with Madrona Venture Group, a Seattle investment firm with close ties to Amazon.The new capabilities place Alexa – software linked from the beginning to Amazon-controlled microphones– in the custody of a growing pile of data, from a child’s favorite storybook to driving directions from work and control of home-security systems.The broad range of devices introduced Thursday by Amazon represents the Seattle company’s latest push to make its voice-activated interface an essential tool at the center of modern consumer electronics.
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