With Winc acquisition, new wine club roll up Full Glass launches
Summary
In the past year, e-commerce wine companies have struggled to maintain the fast momentum they gained when at-home drinking became the norm during the beginning of the pandemic. Over the last few years a lot of DTC brands popped up, intending to sell their own products from their own websites — often leaning on monthly subscription models with appealing introductory offers. “With everything going on with the industry, earlier this year [Drinks] decided to sell the DTC side of the business,” Amoroso said, which he ended up purchasing to kick off Full Glass. “We have expertise ranging from direct mail inserts to circulars and digital media – we’ll deploy them when the time periods make sense,” Amoroso said. Patrick Johnson, a web developer with Progress Labs who’s helped build the sites for alcohol brands like Haus, said that much of the hindrance of operating digital wine businesses is due to compliance and regulation.