Blackbird Labs Raises $24 Million Series A Round From a16z, Amex Ventures and More to Help Transform the Way Restaurants Approach Diner Loyalty
Summary
Operators can consistently surprise and delight their customers, while giving them the special feeling that they are very important and appreciated regulars, sparking increased and ongoing loyalty to the restaurant. From there they start leveling up their regular status with each subsequent tap-in, thus unlocking benefits and insider perks like surprise off menu items and even a direct SMS concierge. Given his expertise building Eater and Resy, Ben Leventhal is the perfect entrepreneur to lead Blackbird to that future, and were thrilled to partner with him and his team as they take the hospitality industry to new levels. The company will also be introducing an all-new referral program, giving diners the ability to text their friend a link to become members at a specific restaurant, where they will gain access to an entirely new and exclusive slate of offerings. "Blackbird offers a compelling new platform with the potential to evolve how restaurants deliver on loyalty and supercharge the insights they need to thrive," said Matt Sueoka, Global Head of Amex Ventures.
Funding
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