InvestBev Makes Significant Strategic Investment in Thomas Ashbourne Craft Spirits to Fuel Innovation and Expansion
Summary
The partnership will drive product innovation and retail expansion for the brand as well as back office infrastructure support.In addition to its focus on sustainable ingredients and an elevated drinking experience, Thomas Ashbourne is known for partnering with passionate and creative tastemakers who are deeply invested in their craft including Sarah Jessica Parkers The Perfect Cosmo; Neil Patrick Harriss The After Hours Espresso Martini; Ashley Benson, Vanessa Hudgens and Rosario Dawsons The Margalicious Margarita; The Hardscatto from Playboi Carti and The Classic Old Fashioned house cocktail. "Brian and his team bring unmatched expertise in the alcoholic beverage industry with a range of resources to further accelerate the growth of Thomas Ashbourne Craft Spirits. This partnership will greatly enhance our strategic capabilities as we establish leadership in the premium ready-to-drink category, expand our beverage portfolio, and connect more deeply with our consumers and retail partners. "InvestBevs investment in Thomas Ashbourne Craft Spirits reflects the firms ongoing commitment to identifying and supporting innovative and promising ventures within the beverage sector. In addition to the brands house cocktails, Thomas Ashbourne is known for partnering with passionate and creative bold-faced names, who are deeply invested in their craft including Sarah Jessica Parkers The Perfect Cosmo; Ashley Benson, Vanessa Hudgens and Rosario Dawsons The Margalicious Margarita; The Hardscatto from Playboi Carti; Neil Patrick Harriss The After Hours Espresso Martini and The Classic Old Fashioned house cocktail.Led by CEO and Founder Cara Kamenev, Thomas Ashbourne continues to disrupt proof spirits and fresh ingredients.