How to Collect & Use Your GA4 Data to Transform Your Content Strategy
Summary
In most cases, you can do this by: • None Clicking “Add filter” at the top of the page • None Choosing to filter by the “Page path and screen class” dimension • None Selecting “contains” as your Match Type, then enter the subfolder that contains your relevant content — usually “/blog/” or “/news/” Order the results by views, and you’ll see which articles have had the most — and the least — views during your selected time period. • None At the top right, just below the date range, click the pencil icon to customize your report view Average engagement time should be added by default. This is also a good place to add links to your least viewed articles (that we identified previously) if you believe they still provide valuable information for your visitors, as they may be difficult to find on their own. Chances are, you’ll already be using GTM to track meaningful engagements with your website and conversion events like form submissions, purchases, and video views. The more you get to grips with your GA4 property, the more you’ll develop your own measurement criteria for evaluating your content’s performance, but these metrics will provide you with a great starting point.
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