Duluth Trading Co. Boosts Product Development Efficiency with Centric PLM

Tweet this Brigid Gibson, Product Continuity Manager at Duluth Trading Company and the PLM manager for the company, talks about how they had multiple versions of files, sketches, tech packs which inevitably led to confusion and errors. Gibson was able to easily configure the system herself to reflect the specific needs of individual users, getting rid of spreadsheets and driving efficiency into the process. Duluth Trading is a growing lifestyle brand for the modern, self-reliant American. Horeb, Wisconsin, we offer high quality, solution-based casual wear, workwear, innovative tools, ingenious gadgets, outerwear for the outdoor enthusiast, luggage and bags for men and women who lead a hands-on lifestyle and who value a job well-done. Our marketing incorporates humor and storytelling that convey the uniqueness of our products in a distinctive, fun way, and are available through our content-rich website, catalogs, and "store like no other" retail locations.