Metas Threads struggles to grow amid rivalry with Elon Musks X, ranking ahead of only Tumblr
Summary
The Twitter clone now ranks near the bottom of the most popular social media platforms, ahead of only Tumblr, as measured by the number of U.S. users, according to Insider Intelligences first Threads forecast, published Tuesday. The new forecast joins a growing list of third-party estimates from mobile analytics firms such as Sensor Tower and Similarweb that have recently documented declining usage of Threads. The messaging app also benefited by being a mainstream alternative to X, which several analyst firms including Insider Intelligence have said is losing users amid the ownership of Tesla chief Elon Musk. "Threads received an initial boost from Twitters missteps, but it cant rely on X defectors to continue to grow," Insider Intelligence principal analyst Jasmine Enberg said in a statement. If Musk decides to charge all X users a monthly subscription fee, as he said during a recently livestreamed talk with Israeli Prime Minister Benjamin Netanyahu, Meta could have a "clearer avenue to monetize Threads," Enberg said.