Can subscription payments adapt to a hybrid model?
Summary
The business case for this is obvious—it’s easier to sell upgrades as an incremental step up rather than a new product that has to be purchased, deployed and potentially paid for separately.“In the past we saw some customers who purchase the license once and chose not to upgrade on the next major version release, hence losing potential sales.In addition, FastSpring provides the tools to handle subscriptions, different products and coupons as and when required, as well as templates for email order receipts and webhooks for database tracking.The Santa Barbara, Calif.-based FastSpring tries to manage these complexities by adding a broad set of functions to the subscription payment product.“Many of these services ask the customer to provide payment card details during sign up,” said Zil Bareisis, a senior analyst at Celent.