CJ ENM America and Snapchat Immersed Fans Deeper in K-Culture Phenomenon with KCON LA 2023 Partnership
Summary
Exclusive Snapchat Filters and Content Creation Challenge Succeeded in Creating a More Engaging KCON Experience LOS ANGELES, Sept. 22, 2023 /PRNewswire-PRWeb/ -- Leading entertainment company CJ ENM America and Snapchat are thrilled to announce the success of their partnership at KCON LA 2023. This partnership between CJ ENM America and Snapchat brought together K-pop enthusiasts and content creators to celebrate the global K-culture phenomenon in an innovative and exciting way. This dynamic collaboration featured exclusive Snapchat filters and original content throughout the festival weekend, allowing Snapchatters to immerse themselves in the world of K-pop. CJ ENM has created, produced and distributed globally-acclaimed content, including Oscar-winning film "Parasite," Tony Award-winning musical "Kinky Boots," record-breaking Korean films including "Roaring Currents" and TV series such as "Guardian: The Lonely and Great God," "I Can See Your Voice" and more. To learn more about CJ ENM, please visit: http://www.cjenm.com KCON USA (kconusa.com) is the largest fan festival in North America celebrating Korean culture and music.