Sports Innovation Lab Launches Fan Intelligence Data on Snowflake Marketplace
Summary
By leveraging Snowflakes single, integrated platform and Sports Innovation Labs proprietary data tools, customers can now get direct access to fan and consumer spending habits that are missing from their existing CRM and CDP data views. "By unlocking the complete picture of everything a fan spends their money on, organizations can build more accurate and actionable segmentations and make more data-driven decisions that drive revenue." Snowflake customers can now tap into Sports Innovation Labs consumer purchasing data, which includes seven years of daily credit card and debit card purchase data from more than 20 million anonymized individual fans. Interested organizations can immediately access the listings today on Snowflake Marketplace or visit www.sportsilab.com. We collect and analyze observational data on what fans buy, watch, and how they behave, then provide analysis and strategic interpretation of that data to world-class clients such as the NFL, NHL, FIFA, Google, Facebook, Coca-Cola, Visa, and Puma.