Superorder Raises $10M in Series A Funding

Superorder (fka Forward Kitchens), a New York based provider of growth management tools to restaurants, raised $10m in Series A and angel funding. The company works with over 1,500 restaurants today in 180+ cities, providing solutions that help them grow revenue from delivery and takeout with virtual brands. The company also launched a selection of generative AI & order management tools designed to drive restaurants’ profitability from online sales. Poddar, who studied at Columbia University, conceptualized the company as part of the Y Combinator Summer 2019 cohort after seeing the lack of quality online presence from the restaurants he loved ordering from. In 2021, Superorder announced a $2.5M seed round, which was used to expand the company’s footprint and to hire a team in operations, sales and engineering to help support the initial product.