Whip Media Announces General Availability of FASTrack Streaming Solution

▤ Summary

Whip Media, an enterprise software platform and data provider, has announced the general availability of Whip Media FASTrack, its new solution that gives FAST channels a single place to see their viewership and reporting data across all their channels and platforms at a title level. The new solution is designed to help FAST channels and small/mid-tier distributors struggling with disparate data coming from multiple sources (including platforms, tech providers and ad servers), and in various formats, often provided with no title-level viewership or revenue reporting from partners, according to Whip. “FAST channels require data to be able to make the decisions they need to effectively operate,” Mike Sid, chief strategy officer of Whip Media, said in a statement. “FASTrack reduces the complexity of getting that intelligence, allowing FAST channels to spend their time doing what they do best, develop and distribute compelling content.” “Whip Media has taken on the challenge of marrying disparate data sources from FAST and AVOD into actionable insights,” Marc Dion, World Poker Tour’s director of distribution and ad sales, said in a statement. “World Poker Tour (WPT) appreciates Whip Media’s collaborative approach to develop FASTrack, making sure to capture details and KPIs that are most meaningful to our business.” • automated retrieval, ingestion and normalization of performance data from FAST/AVOD, SVOD, streaming apps, TVOD/EST and more; • revenue and viewership allocation down to the title level; • access to real-time actionable data via a fully customizable report builder and analytics dashboard, and contract management tools for acquired content; and • automated generation of partner payment statements available in Q4.

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Whip Media

$10M to $25M