Salesforce launches generative AI products to stay ahead in customer relationship management software

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SAN FRANCISCO - In less than a year after generative artificial intelligence (AI) ChatGPT took the world by storm, US software firm Salesforce is rolling out two AI innovations with a strong trust angle in its bet to remain as market leader in customer relationship management (CRM) software. This comes as businesses worldwide are turning to tap the technology to sell more to customers while helping staff work more efficiently.

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