New research: US ecommerce brands risk losing $13.8 billion in sales this Black Friday/Cyber Monday due to poor-performing search
Summary
Yet the research finds that many ecommerce sites are simply not getting the basics right," said Jan Soerensen, General Manager North America, Nosto. Tech-savvy but time-poor and cost-conscious, these younger millennials are likely to be juggling multiple commitments, such as building a career, saving for a home, and potentially starting a family. 87%(3) agree that, as the cost-of-living increases, they want to compare products from different online stores and good ecommerce search makes this easier (higher than any other age group). For an overview of the key findings from Nostos research visit the company blog at: https://www.nosto.com/blog/predicted-impact-of-ecommerce-search-on-bfcm-2023/ Footnotes 1Using Adobe Analytics 2022 data on Black Friday and Cyber Monday sales and growth rates in the US, Nosto estimates that the total projected 2023 ecommerce spend on Black Friday and Cyber Monday 2023 will be $21.36 billion. Nosto supports its clients from its offices in New York, Los Angeles, London, Paris, Berlin, Stockholm, Sydney, Kaunas, Salzburg, and Helsinki.
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