Google will soon require disclosures for AI-generated election ads
Summary
The new disclosure requirement for digitally altered or created content comes as campaigning for the 2024 presidential and congressional elections kicks into high gear. At the same time, new AI tools like OpenAIs ChatGPT and Googles Bard have contributed to concerns about how easily deceptive information can be created and spread online. "Given the growing prevalence of tools that produce synthetic content, were expanding our policies a step further to require advertisers to disclose when their election ads include material thats been digitally altered or generated," a Google spokesperson said in a statement. The policy will take effect in mid-November and will require election advertisers to disclose that ads containing AI-generated elements have been computer-generated or do not show real events. Meta in 2020 announced a general ban on "misleading manipulated media" like deepfakes, which can use AI to create potentially convincing false videos.
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