Penny Black Raises £1.5M in Seed Funding
Summary
The company intends to use the funds to expand operations and its business reach. Led by Douglas Franklin, CEO, Penny Black uses innovative marketing techniques to make drab ecommerce packages more rewarding and personalised. Its marketing SaaS tool enables ecommerce brands to use the unboxing moment to retain customers, increase CLTV (customer lifetime value) and build loyalty. The technology helps ecommerce marketers to create personalised campaigns and flyers that can be added to customers’ orders during the pick-and-pack process. Penny Black’s tool is already being deployed across Europe by global fulfilment providers like Radial, Elanders, I-Fulfilment and Schroeders.
Funding
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