Middle East hungry for digitisation, says GE’s Bill Ruh
Summary
As Saudi Arabia, in particular, undergoes a historic societal and economic revolution under the rule of Crown Prince Mohammed bin Salman (MbS), the appetite for industrial digitisation is growing.Ruh said he sees particular potential to leverage data analytics for healthcare, food and beverage, power, mining, lighting and manufacturing clients.“The interesting thing with the food and beverage sector is it has managed to automate the last generation of technology, but has made such good productivity gains out of it that it’s moving fast,” said Ruh.We want to bring our previous product line based on this new technology stack and apply it to the industrial and healthcare sectors – that’s where we’re putting our time and attention.“In terms of the early adopters, such as the Middle East, we have noted their big interest level and their rapid learning curve is moving them forward in industrial digitisation,” he added.