Dublin-based Mail Metrics acquires Dafil to become one of Ireland’s largest customer communications platforms

▤ Summary

This acquisition marks another significant milestone for Mail Metrics bringing their total number of employees from 110 up to 151, expanding their customer base of highly regulated companies. Nick Keegan, CEO and Co-Founder of Mail Metrics, said: “Jean Maher and the team at Dafil have built an incredible business with a strong reputation in the marketplace and we’re delighted to be welcoming them into the Mail Metrics Group. We’re looking forward to working closely with our new colleagues as we seek to integrate the two businesses.” According to Keegan, Mail Metrics has experienced consistently strong organic growth of 40% year on year, however, supplementing this with strategic acquisitions remains a key pillar of our growth strategy. Founded in 2013, Mail Metrics typically works with firms in regulated industries including financial services and utilities where the emergence of digital channels, greater compliance demands, and increasing costs to serve, are changing how these large entities approach the management of their customer communications. Dafil has been providing secure transactional and customer communication services to a variety of blue-chip companies for over 4 decades.

▦ Linked Companies

Mail Metrics

$10M to $25M