Avid Launches Media Composer Panel Software Development Kit to Propel Third-Party Innovation for Media’s Top Editing Tool

▤ Summary

Now, Avid’s technology partners and customers can expand their workflows by sourcing, building and integrating the components that their editors want and need directly within Media Composer, optimizing their creative processes in the manner they choose. For example, large editing teams at studios and post houses managing a wide range of critical processes can make working with Media Composer more efficient than ever before by directly integrating the third-party tools they need to expedite dailies uploads, VFX pulls, logging for news, sports, reality TV, and scripted shows, and content review and approvals. The broader partner ecosystem can more easily participate in the global Media Composer creative community and contribute to their success.” Available to customers and third-party developers now, the Media Composer Panel SDK will be seen in demonstrations during the IBC2023 Show next month (Avid stand 7.A59) with several integrations including: • Autodesk – Moxion is a secure collaboration platform that enables more productive workflows from preproduction through final review to help professionals in film and TV create freely and efficiently. This collaboration will help expedite review and approval workflows and give editors more freedom as they design and make content to inspire and delight audiences worldwide.” For more information on the Media Composer Panel SDK, please visit https://www.avid.com/resource-center/whats-new-in-media-composer-2023-8. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud.

▦ Linked Companies

Avid

$1B+