Why Should SEOs Measure Brand? — Whiteboard Friday
Summary
Even when I started at Moz about two and a half years ago, there was already a prototype of this metric, and it was something that we were thinking about and sort of improving on and iterating on. Well, why is it that a simple, somewhat silly metric, like branded search volume, can be nearly as well correlated with rankings as Domain Authority? If you think about the things that you might do to build links, a lot of them will also result in increased interest in your brand. So this is a visualization that we have in Moz Pro at the moment, where you can put in your site on Domain Overview, and it will show you how you compare on both BA and DA to some competitors. Then if you compare it with a site like cars.com, they can see, okay, theyve got a quite similar level of Brand Authority, but a much stronger domain.