How to Recruit International Students: A Playbook for Enrollment Success | Aha! :: Elliance Blog
Summary
Provide comprehensive information such as academics with featured programs, admissions, reputation hallmarks, financial aid (scholarships, international funds transfers, etc. Develop smart foundational SEO and create ongoing high-fidelity, share-worthy, inclusive content to secure and sustain Google page one rankings. Create and showcase alumni stories, infographics, ROI stats, videos, quizzes/calculators, contests on your website and social media channels. Deploy new paid advertising methodologies based on what the right-fit students value, micro-segments, look-alikes, machine learning, big-data algorithms and affinity groups. These consortia, designed to foster economic development at the state level, routinely travel overseas to promote the member schools.