Crunch time: could Trump and China test investor faith in Apple
Summary
The new range of products released by Apple last week include its most expensive iPhone to date, and talk the company may need to move downmarket has all but disappeared.Macquarie analyst Ben Schachter estimates the average selling price for an iPhone globally will increase by 4 per cent in the 2019 fiscal year.The new features position it is a bona fine medical device, and seem designed to appeal to a new (and potentially lucrative) customer segment: the elderly."The product event last week served to reinforce our view that Apple’s ecosystem remains healthy and its innovative culture is intact," says Wheldon."[But] Apple generates around 20 per cent of its revenue from China and is a very prominent ‘American’ brand, leaving it exposed to retaliatory actions or a Chinese consumer backlash.
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