A Deep Dive Into G2, The Power Of AI, Going Multi-Product, And The 2023 Ecosystem with G2 CEO Godard Abel
Summary
A Deep Dive Into The Power Of AI, Going Multi-Product, And The 2023 Ecosystem: “What’s New” With G2 CEO Godard Abel G2 is a unicorn startup that’s stayed in the game for over a decade. G2 CEO Godard Abel deep dives into his original vision for G2, going multi-product, selling with multiple sales teams, demand gen spend, and why AI is the most important thing right now. Keep reading to learn how this $1B+ valuation SaaS company stuck it out through a long, slow slog in the beginning and has become the largest software marketplace today. SaaS companies can close deals more efficiently with an agent like Monty, and it’s a promising and better way to guide software buyers. One CMO guesstimates the average peer is cutting back spend 50% — a tough environment if you’re selling marketing solutions.