HomeScout Integrates with Optimal Blue’s Real-Time Pricing API to Significantly Improve the Home Shopping Experience
Summary
The integration enables mutual clients to create their own leads directly with consumers, convert borrowers earlier in the process than traditionally possible, and generate referrals for their real estate partners by bringing the home and mortgage shopping experiences together through a highly innovative platform.“While many home search websites include simple mortgage calculators with rate estimates, the ability to provide borrower-specific, accurate, and compliant pricing paints a realistic picture of affordability and improves the consumer experience,” explained Greg Bollinger, Business Development Manager at NexGen HBM.“Our partnership with NexGen HBM and its HomeScout National MLS Platform delivers the pricing transparency that borrowers want, at the time they most want it, while simultaneously bringing innovation to greatly enhance the way loan officers generate leads.”Optimal Blue, a financial technology company, operates the nation’s largest Digital Mortgage Marketplace, connecting a network of originators and investors and facilitating a broad set of secondary market interactions.NexGen HBM is a thought leader in the development of lender-centric, consumer-facing technologies that are proven to help lenders build their business starting with lead generation through buyer engagement and retention.
Classifications
AskAI Classifications
LabelsLinked Companies
