LatentView Analytics Welcomes Marketing Leader Jai Kibe to its Advisory Council
Summary
"Businesses today are grasping the importance of connecting consumers to a brand rather than individual products," said Rajan Sethuraman, LatentView CEO. As Vice President, Marketing, for the flagship Coca-Cola business in North America, he revitalized the brands growing revenue at a 5% compound annual growth rate through a combination of consumer and occasion segmentation, messaging, channel partnerships, pricing, and product innovation. In my two decades at Coca-Cola, I watched the consumer change many times and pivoted a global brand in response—an experience that will serve me well at LatentView." In addition, he has received certifications in Digital Marketing Strategies: Data, Automation, AI & Analytics from the Kellogg School of Business at Northwestern University. LatentView has been recognized as an industry leader by Gartner, Deloitte, and others for its analytics work and vibrant company culture.
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