Pioneer DJ’s acquisition of Serato would effectively “eliminate competition”, says InMusic Chief Executive, and suggests that the company will take legal action to try and block the deal
Summary
We’d assumed that Pioneer DJ owner AlphaTheta’s takeover of Serato was a done deal, but it seems that InMusic chief executive Jack O’Donnell has other ideas. The Post - a newspaper based in Serato’s native New Zealand - reports that InMusic is currently considering an attempt to block the takeover with a series of lawsuits, accusing it of being anti-competitive. The company currently offers compatibility with Serato DJ in many of its products, and bundles the software with some of them, but O’Donnell suggests that this relationship could be at risk if the deal goes ahead. So its a big thing for a small industry.” The Post quotes a New Zealand Commerce Commission spokesperson as saying that it is making enquiries in a bid to understand how the takeover would affect competition, but that its primary concern is to consider the domestic market. O’Donnell claims that news of the takeover came as a complete surprise to him, noting that Serato had previously led him to believe that it was also concerned about Pioneer DJ’s level of dominance.
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