Why Next-Generation Commerce Experiences Need Open-Stack Solutions
Summary
While mainstream MACH (Microservices, API-first, Cloud-native, Headless) platforms satisfy the first part, they lack the open-stack property that unlocks limitless innovation. Brands and retailers can generate 3D replicas of any product with low cost apps, and most modern mobile phones come with native AR functionality. Nearly all major home goods merchants offer 3D room planners, and many fashion and beauty brands support virtual try-on. The next generation of virtual stores will incorporate the capabilities of conversational commerce through the ChatGPT API to allow shoppers to ask questions and engage with virtual salespeople and other characters, making the experience more “human.” ChatGPT’s public release pushed generative artificial intelligence (AI) to the forefront, claiming the fastest growing user base of all time. Today’s hottest business topic is how to harness the power of AI and automation across back-end functions and front-end customer experiences.