888Africa Announces Acquisition of BetLion - THISDAYLIVE
Summary
Founded in March 2022, 888Africa licences 888 Holdings’ betting and gaming brands with ambition to expand across Africa’s online markets. BetLion’s business model is tailored to the African market to provide high-quality and low-data mobile gaming and sport betting experiences. This acquisition will help bring new local talent into 888Africa and with the addition of a licence in the Democratic Republic of Congo (DRC), that should allow for a further customer reach for 888. We’re delighted to be getting involved in its exciting growth journey, and supporting its expansion through our market-leading front-end software and platform and established licences across the region. “We look forward to working more closely with the team and continuing to delight customers with our joint offer.” Christopher Coyne, CEO of 888Africa, noted that this acquisition “is a critical step as we aim to create truly unique betting and gaming experiences to players across Africa and that the talent and technology at BetLion “is perfectly suited to our growth model and ambitions, and will help to further strengthen our offering as we look to build market-leading positions across Africa.”