Sounder Integrates with IRIS.TV, Expanding Its Data Signal Beyond Podcasts to CTV
Summary
Sounder unlocks precise insights using the audio track of CTV content, a signal previously untapped to any degree of sophistication by legacy solutions for video. With Sounder, marketers have a best-in-class audio-based product that provides accurate brand safety, suitability, and contextual insights for targeting CTV campaigns at scale." Our proprietary technology brings together publishers, brands and agencies, ad tech marketplaces, and data partners to revolutionize how audio content is discovered, monetized, and optimized. Were proud to deliver unparalleled value to our partners and customers and maximize their audio advertising potential through AI-driven insights and solutions. Our content identifier, the IRIS_ID, enables our partners to build scalable advertising solutions for contextual and brand-suitability planning, targeting, and measurement.
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