Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday
Summary
When I was analyzing the SERP one day and I started to discover this unusual flux, and what I was seeing was content that was doing really well on page 1 and suddenly it drops. But what we have understood since then is that Google and other search engines as well are becoming increasingly sensitive to content of a similar nature, and thats what cannibalization is all about. But youll find when you make changes to the title, that can have a pretty instantaneous impact on visibility in less than 24 hours. Once youve found the complements, you want to create links using "mens blazers" as the anchor text to your new piece of content. Add that, youll suddenly start to find older content that youve totally forgotten about and, in addition to those links, that are going to inject authority.