Berlin-based HelloFresh’s RTE brand Factor launches in the Netherlands, Belgium

▤ Summary

Berlin-based HelloFresh, a meal-kit company, announced that it has expanded its ready-to-eat (RTE) brand, Factor, to the Netherlands and the Flanders region of Belgium. The strategic move follows the brand’s success in North America and is part of HelloFresh’s growth strategy. The expansion into Europe aims to tap into the region’s high e-commerce food solutions penetration and meet the growing consumer demand for convenience. Factor is now available in the Netherlands starting July 13 and in Flanders from July 27. Customers can enjoy a menu of 12 high-quality, nutritionist-approved meals weekly.

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